Free resource

The 12-point
email deliverability checklist

Every DNS record, IP reputation check, and sending practice that decides whether your email lands in the inbox or gets filtered. Download it, run through it, and know exactly where you stand.

✓ Free ✓ 12 checks, 3 categories ✓ No spam

Prefer to check your domain right now? Run the free 30-second audit and get a live score with the exact records to fix.

What's in the checklist

12 checks, 3 categories

DNS Records

1. MX record points to a live mail server
2. SPF record includes all sending services
3. DKIM signature is valid and not expired
4. DMARC policy is set and aligned
5. PTR (reverse DNS) matches the sending IP

IP Reputation

6. Sending IP is not on any major blocklist
7. TLS/STARTTLS is enabled on the mail server
8. IP has a clean history (no prior spam abuse)

Sending Practice

9. Unsubscribe link is present and works
10. List is cleaned (no stale or bounced addresses)
11. Send volume is warmed up gradually
12. Content passes spam filter checks

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